Free Business Workshops Offered on April 28
Posted: 4/26/2022 - 3-Minute Read
QUEENSBURY, NY — The Taste NY Producer Showcase, originally scheduled for April 28, has been rescheduled to Thursday, September 22. Two free vendor workshops will still be offered via Zoom on Thursday, April 28.
Details on the free virtual workshops on Thursday, April 28:
9 to 10 a.m. — What's Unique about Your Farm and How to Sell it to Wholesalers with Kim London, SUNY Adirondack
This workshop will cover how to identify and use your Farm's Unique Selling Proposition to reach your customers and develop your brand; how to succinctly pitch your farm's unique characteristics to a range of customers including wholesalers; how to use this pitch; and how to foster a better understanding of the best practices associated with building and maintaining relationships with wholesale buyers.
Presenter Bio: Kim London is an assistant professor at SUNY Adirondack in the business division and agricultural business division and teaches Start-Up ADK with Washington and Warren County LDC for small businesses in our area. She owns a small farm and farm-to-table catering business.
10 to 11 a.m. — Scaling Up by Niching Down with Maureen Ballatori, 29 Design Studio
My creative agency went from working with clients in all industries to a niche focus in food, beverage, and agriculture. I’ll talk about the good and the bad things that happened and how that focus has helped us grow significantly.
Presenter Bio: Maureen Ballatori (she/her) is the Founder + CEO of 29 Design Studio, a creative agency for food, beverage, and agriculture brands. She is also the Co-Founder of Metro Collective which unites people in shared space communities across Upstate NY and co-owner of Port 100 Cowork, a shared space community. Maureen has been published in Forbes, AgriMarketing, Morning AgClips, The Produce News and many other regional publications. Maureen grew up on a dairy farm in Upstate New York so she knows farming and the values that often accompany the farming community. She volunteers for a number of local and national nonprofit organizations and was nominated for an ATHENA award in 2019. A graduate of Nazareth College of Rochester, Maureen has a degree in Graphic Design and Illustration. She has won multiple international awards for branding and design.
More details about the Taste NY Producer Showcase
Registration for the Taste NY Producer Showcase in September is open for both attendees and vendors.
The event on September 22 will take place in the Northwest Bay Conference Center at Adirondack Hall, 640 Bay Road in Queensbury.
Admission is free. Booth space for producers is just $25 and includes a breakfast networking event and two morning workshops to help producers expand their reach in the marketplace.
Local restaurants, wholesalers, and other businesses looking to connect with local food and beverage producers will have a chance to meet face-to-face at the Taste NY Producer Showcase.
This business-to-business expo event is intended to help farmers and agricultural producers in the Adirondack region and New York State grow their businesses and encourage hotels, restaurants, bars, retail locations, and institutions to purchase local products. In addition to the expo, businesses can also take part in educational workshops and a networking breakfast.
This showcase will be the third business-to-business food show organized by the Lake George Regional Chamber of Commerce & CVB. The Adirondack Region Food and Farms Business Expo was held at SUNY Adirondack in December 2019 followed by a first-of-its-kind Virtual Taste NY Producer Showcase in October 2020 which featured 60 producers in a fast-pitch virtual environment. The virtual format was a modification made to the event in response to the challenges presented by the COVID-19 pandemic.
“We are pleased to return to the in-person format in September with a showcase that offers 50 New York State producers an opportunity to connect with potential wholesale buyers and attendees from the Adirondack region,” said Lake George Regional Chamber of Commerce & CVB Executive Director Gina Mintzer.
For more information and to register, contact the Lake George Regional Chamber of Commerce at (518) 487-0045 or visit www.lakegeorgechamber.com/tasteny
About Taste NY
The Taste NY initiative has seen steady growth and recognition since it was created in 2013. The program, which is overseen by the Department of Agriculture and Markets, creates opportunities for local producers to showcase their goods at a variety of venues throughout the State and at large public events, such as the Great New York State Fair and the Barclays Tournament at Bethpage State Park. It has also helped the farms and companies participating in the program to reach more customers, increase online sales, and, in many cases, expand the processing capacity of their business. Taste NY’s food and beverage businesses also support the state’s farmers by using New York grown and produced ingredients in their products.
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