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Lake George Women in Business returns to virtual meetings

Posted: 1/19/2022 - 3-Minute Read

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Lake George Women in Business returns to virtual meetings

LAKE GEORGE, NY — While safety concerns meant moving to a virtual format for this month’s meeting, there was an excellent turnout for the Lake George Regional Chamber of Commerce’s Women in Business group on January 5, 2022.

The featured speaker was Founder and CEO Catherine Hover, a native of New Orleans whose husband’s career led them to relocate to Saratoga. Intending to create a community support system for herself in her new town, Hover ended up with two very successful businesses. First, she established Paint & Sip Studios in 2012 following advice from her mother to “find something to do with herself.” She has successful studios in Saratoga and Burlington, Vermont. While the pandemic meant stopping in-person sessions for a time, they started offering kits for home-based parties, an additional successful revenue stream.

To further create a community support system for herself, Hover started “Lunch Lady Lunches” which proved to be a popular way for the area’s women to come together. The success of this initiative brought about the founding of Palette Community and Co-Working Space in 2019, “to create a space and a community where people can come together and advance each other.” Palette provides co-working and meeting spaces as well as events and other services. In March 2020, another Palette Community opened in Schenectady, and Hover has also established a partnership with a similar community in NYC to provide opportunities for members to use facilities there.

Hover credits trusting her instincts as the secret to her success. “I don’t claim to know what I am doing. I’m just trying to do what I need in my life.” She advised the women in attendance to “Just go for it. Bring people along, and it’s a party!” The great success of her businesses and impact on the communities they serve are proof that her instincts are on the money.

The sponsor of this month’s meeting, Erica Keays of Spa Studio Adirondacks LLC, spoke to the group about how more and more people are turning to them for relief from the stress of dealing with the effects of pandemic life. Keays, a licensed massage therapist, leads a team of other therapists and aestheticians to provide a wide range of services to locals and visitors to the area. Services include massage therapy, waxing, aromatherapy, skincare, and the sale of skincare products.

Updates from Lake George Regional Chamber of Commerce & CVB: Weather permitting, Ice Castles will open on Sunday, January 23, 2022. Tickets will go on sale at on Wednesday at 8pm ET. Ice Castles is an award-winning frozen attraction that includes breathtaking LED-lit sculptures, frozen thrones, ice-carved tunnels, slides, and fountains.

Next Meeting

Kate Austin-Avon will speak about “Marketing for the 21st Century” at the next Women in Business meeting offered virtually via Zoom on February 2. Networking begins at 8 a.m. The program begins at 8:30 a.m.

About WIB

The Lake George Regional Chamber of Commerce’s Women in Business Group works to inspire personal growth using the members’ combined experiences and expertise to provide the tools to aid and encourage women in the region through networking, educating, and mentoring. The group meets on the first Wednesday of each month from September to June and invites women in the area to attend one meeting as visitors to see if the group and membership in the Chamber are a good fit for them. Come early for networking from 8-8:30 a.m.  The program begins at 8:30 a.m. and usually lasts an hour. For further details on the Lake George Regional Chamber of Commerce & CVB and the Women in Business Group, visit


The Lake George Regional Chamber of Commerce & CVB, Inc. strives to drive tourism to the Lake George region year-round while fostering a vibrant business community. The Chamber seeks to promote growth and development of its member businesses by offering networking events, educational programs, ribbon cuttings and other opportunities.

Founded in 1952, the Chamber is a member-driven, not-for-profit 501 C (6) corporation. The Chamber comprises more than 400 members in various sectors of the business community with a regional mindset. The Chamber staffs the Visitor Center on the corner of Beach Road and Canada Street in the village of Lake George and the Adirondacks Welcome Center on the Northway between Exits 17 and 18 and typically serves more than 100,000 visitors annually. The Chamber also publishes an annual Travel Guide with a 70,000 circulation and a Community & Business Directory geared toward people and businesses looking to move to the area.

The Lake George Regional Convention & Visitors Bureau (LGRCVB) is a division of the Lake George Regional Chamber of Commerce & CVB and works as an extension of the Warren County Tourism Department. While the Tourism Department markets Warren County to the leisure consumer tourism market, the mission of the LGRCVB is to bring year-round, weather-proof group business to Warren County in the form of meetings, conventions, reunions, sports events, weddings, and more.

Learn more at . Connect with the Chamber on Facebook, Twitter, Instagram, and TikTok.  Follow the Adirondacks Welcome Center on Facebook and Instagram.

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