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Apr
13
2021
to 
Apr
29
2021

12:00pm - 12:30pm

"Half Bites"
30-minute Zoom Sessions on Social Media Marketing
Presented by Taste NY at the Adirondacks Welcome Center
Every Tuesday & Thursday 
April 13 - 29, 2021 from 12-12:30pm via Zoom
 
Registration is now closed for this event.
 
Social Media Audit - April 13, 2021
With so many social media accounts and platforms, it's hard to know what is working and what isn’t. Periodic audits of your social accounts will ultimately provide you with a snapshot of strengths and opportunities that will be instrumental in creating a comprehensive social media strategy.
Presenter: Jessica Ziehm, CCE Washington County
Materials: Social Media Audit Worksheet
 
Be Strategic - April 15, 2021
Coming up with new content to post can be a daunting task. Take a few minutes to learn about apps and knacks to get ahead of the curve when it comes to content creation.  Learn how to go from an idea board to a working digital strategy. Maintaining a content calendar will make your job less stressful and your messaging more consistent.
Presenter: Jennifer Kraft, Taste NY Market Manager, Lake George Regional Chamber of Commerce & CVB
Materials: Sample Content Calendar
 
Connect With Your Live Audience - April 20, 2021
Learn how to use simple tools such as Facebook Live, Instagram Stories, Instagram Lens, and LinkedIn Stories on social media platforms to grow and engage your audience as well as establish more meaningful connections with your customers. 
Presenter: Amanda Metzger, Marketing Director, Lake George Regional Chamber of Commerce & CVB
 
Collaboration is Key - April 22, 2021
Unlock new opportunities and new audiences for your brand by partnering with others on social media. We’ll discuss ways to add value to your social media efforts by working with or including others, using hashtags and initiating beneficial cross-promotions. 
Presenter: Kate Austin-Avon, Advokate 
 
Photography Tips for Social Media - April 27, 2021
Up your game with eye-catching, crisp, authentic images.  Take them yourself, enlist a professional or utilize user-generated content. This session will include tips on how to decide which pics to use, how to take better pics yourself, editing do's and don’ts, using filters, making a white box for products, knowing when to hire a pro and more.
Presenter: Jessica Ziehm, CCE Washington County
 
Why Pay to Play? April 29, 2021
Learn how to boost your business’s online visibility and leads with paid social media. This workshop will provide an overview on the benefits and strategies of incorporating boosted posts and ads in with your Facebook and Instagram strategy, in addition to providing tips on growing your fan base, measuring performance, and remarketing to your current customers.
Presenter: John Volza, Digital Marketing Strategist, Mannix Marketing 

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