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FISH307.Com has a new, bigger location in Lake George!

Posted: 5/12/2023 - 3-Minute Read

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FISH307.Com has a new, bigger location in Lake George!

LAKE GEORGE, N.Y. — celebrated the opening of its new location at 814 Goggins Road in Lake George, New York. The event took place on Friday, May 12, and was attended by the Adirondack Regional Chamber of Commerce and Lake George Regional Chamber of Commerce & CVB  who joined in a ribbon cutting ceremony.

 “After 30 years of business and hard work, we are excited to announce our move to an expanded facility in our new location at 814 Goggins Road, Lake George. This newly renovated building houses our retail, office, and warehouse space: the FISH307 Fishing and Outdoor Superstore,” said Owner Jeffrey Goldberg.”

The new location is significant for as it allows them to serve a larger customer base and expand their offerings. They now have space for retail operations, warehouses, and the School of Fish classroom. This expansion provides opportunities for growth and enhanced services to their clientele.

Check out their full list of classes here! was originally founded in 1992 by Jeffrey Goldberg as Peace Pipe Bait & Tackle in Bolton Landing. As the business evolved and focused more on fishing tackle, they changed their name to Peace Pipe Fishing Outfitters. In 1995, recognizing the potential of the internet, they entered the mail order business and rebranded as FISH307. They established their online presence with the domain Over the years, has grown from a local business to one with a worldwide footprint.

“The investment and experience to evolve FISH307 to what it is today is a tremendous case study of entrepreneurial skills.  Jeff’s humble beginnings with the original Peace Pipe Bait & Tackle, early adoption of the internet and focus on sustainable growth are a roadmap for success,” said Gina Mintzer, Lake George Regional Chamber of Commerce Executive Director. 

“It is so exciting to see a locally owned business experience this kind of growth and success. We were happy to partner with the Lake George Regional Chamber of Commerce to celebrate Jeff and his team on their new location. We can’t wait to see what FISH307 will accomplish next,” said ARCC President & CEO Tricia Rogers.

Overall, the expansion and relocation of to their new facility signifies their commitment to providing excellent service and meeting the needs of their customers in the fishing and outdoor industry.

View a photo gallery below!

View a Facebook Live of the event below including a tour!

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