51 Main Street
Lake Luzerne, NY 12846
Job Description
Coordinator of Community Outreach and Memberships
AFS Mission
The Adirondack Folk School (AFS) celebrates and preserves the cultural heritage of the
Adirondacks and promotes creativity and self-reliance by teaching the arts, crafts, and traditions
that define our legendary region.
Position Description
The Coordinator of Community Outreach and Memberships plays a key role in advancing the
mission of AFS by strengthening community awareness, participation, and support for more than
300 classes and programs offered throughout the year.
AFS seeks a strong communicator who can both develop and execute multi-channel
communications strategies and build relationships through personal outreach that increase
participation in classes, programs, special events, memberships, and annual giving
Primary Responsibilities
Community Outreach & Engagement
In coordination with the Executive Director, develop and implement a strategic, multi-
channel communications plan to expand outreach, increase awareness, and grow
enrollment, membership, and donor support.
Assist the Executive Director with outreach to local businesses, sponsors, municipal
leaders, and community partners to strengthen visibility and engagement.
Promote accessibility and participation in AFS programs across diverse audiences.
Communications & Marketing
Manage AFS communications across multiple platforms including website, social media,
email, and print.
Utilizing WordPress, maintain current website content, photos, and design consistent
with AFS branding.
Plan and publish regular social media content (primarily Facebook and Instagram).
Develop and distribute monthly email newsletters and targeted communications.
Implement direct mail campaigns including the Annual Fund appeal, membership
renewals, and acknowledgments.
Create and manage an annual advertising plan and budget.
Assist in production of the annual class catalog and add and maintain a digital flipbook
version on the website with active links to classes and sponsors.
Membership Program
Manage and grow the AFS annual membership program through strategies that increase
renewals and attract new members.
Evaluate membership communications and benefits to identify opportunities for growth
and improved engagement.
Maintain accurate membership records in Salesforce and ensure timely acknowledgments
and welcome materials.
Events
Support the Events Committee in planning and executing major AFS events, including
the Hearts for the Arts Gala, the Summer Festival, and community fairs/expos.
Develop marketing strategies and promotional materials for key events.
Database Management
Maintain and strengthen the Salesforce donor and membership database.
Ensure accurate tracking of current and historical giving.
Use database insights to support donor cultivation and annual giving strategies.
Minimum Qualifications
Bachelor’s degree – at least 2 years of successful, related experience.
Preferred Skills - Strong written and verbal communication. Excellent organization and
planning skills with proven attention to detail. A highly motivated, goal-oriented, self-
starter who is also a team player. Willing to be flexible and assist where needed.
Proficiency with web-based systems (WordPress), customer relationship databases
(Salesforce), email, Facebook, Instagram, and Microsoft Office.
This a full time position on site at our main campus at 51 Main Street, Lake Luzerne, NY.