Adirondack Folk School

Coordinator of Community Outreach and Memberships

AFS Mission
The Adirondack Folk School (AFS) celebrates and preserves the cultural heritage of the
Adirondacks and promotes creativity and self-reliance by teaching the arts, crafts, and traditions
that define our legendary region.
Position Description
The Coordinator of Community Outreach and Memberships plays a key role in advancing the
mission of AFS by strengthening community awareness, participation, and support for more than
300 classes and programs offered throughout the year.
AFS seeks a strong communicator who can both develop and execute multi-channel
communications strategies and build relationships through personal outreach that increase
participation in classes, programs, special events, memberships, and annual giving
Primary Responsibilities
Community Outreach & Engagement
 In coordination with the Executive Director, develop and implement a strategic, multi-
channel communications plan to expand outreach, increase awareness, and grow
enrollment, membership, and donor support.
 Assist the Executive Director with outreach to local businesses, sponsors, municipal
leaders, and community partners to strengthen visibility and engagement.
 Promote accessibility and participation in AFS programs across diverse audiences.
Communications & Marketing
 Manage AFS communications across multiple platforms including website, social media,
email, and print.
 Utilizing WordPress, maintain current website content, photos, and design consistent
with AFS branding.
 Plan and publish regular social media content (primarily Facebook and Instagram).
 Develop and distribute monthly email newsletters and targeted communications.
 Implement direct mail campaigns including the Annual Fund appeal, membership
renewals, and acknowledgments.
 Create and manage an annual advertising plan and budget.
 Assist in production of the annual class catalog and add and maintain a digital flipbook
version on the website with active links to classes and sponsors.

Membership Program
 Manage and grow the AFS annual membership program through strategies that increase
renewals and attract new members.
 Evaluate membership communications and benefits to identify opportunities for growth
and improved engagement.
 Maintain accurate membership records in Salesforce and ensure timely acknowledgments
and welcome materials.
Events
 Support the Events Committee in planning and executing major AFS events, including
the Hearts for the Arts Gala, the Summer Festival, and community fairs/expos.
 Develop marketing strategies and promotional materials for key events.
Database Management
 Maintain and strengthen the Salesforce donor and membership database.
 Ensure accurate tracking of current and historical giving.
 Use database insights to support donor cultivation and annual giving strategies.
Minimum Qualifications
Bachelor’s degree – at least 2 years of successful, related experience.
Preferred Skills - Strong written and verbal communication. Excellent organization and
planning skills with proven attention to detail. A highly motivated, goal-oriented, self-
starter who is also a team player. Willing to be flexible and assist where needed.
Proficiency with web-based systems (WordPress), customer relationship databases
(Salesforce), email, Facebook, Instagram, and Microsoft Office.
This a full time position on site at our main campus at 51 Main Street, Lake Luzerne, NY.