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Chamber Launches Adirondack Craft Beverage Trail Digital Passport

Posted: 6/22/2021 - 3-Minute Read

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Chamber Launches Adirondack Craft Beverage Trail Digital Passport

LAKE GEORGE, NY — Now craft beverage drinkers can gain access to special offers and the chance to win Adirondack Craft Beverage Trail swag through a new digital passport offered by the Lake George Regional Chamber of Commerce & CVB.

Click here for a link to sign up for the Adirondack Craft Beverage Trail Digital Passport.

After people sign up, they will then get a text or email with a link to their passport. The passport is then ready to use immediately. There is no app to download. The pass can be saved to your phone’s home screen for easy one-tap access.

“The craft beverage industry is a year-round attraction that ranked high in consumer traveler surveys distributed by our destination to gain insight into what people are looking for when they visit our area,” said Executive Director Gina Mintzer. “We feel this is an offering that will help visitors find what they’re looking for and gain more visibility for our local craft beverage scene.”

The passport is being marketed to a targeted demographic that mirrors the organic traffic to adkcraftbev.com, which draws many website visitors from out of the area with the top location being New York City.

The digital passport was developed through Bandwango, a company that develops digital passports for destinations around the U.S. and Canada. The digital passport provides a simple way for the Chamber to analyze redemption and usage data, spot trends and track leads that can help measure economic impact of programs like this.

“Why digital? We liked the ease of updating the passport, the fact that we could continue to interact with users of the passport, analyze data and react to trends, and that it is easily accessible from a smartphone,” Mintzer said.

This passport features 16 craft beverage producers in Essex, Warren, Washington and Saratoga Counties. These producers craft local wine, beer, hard seltzer, hard cider, spirits and soft drinks.

Currently there are 3 prize tiers:

5 Check-Ins — ACBT Logo Window Cling
10 Check-Ins — Tote bag designed for bottles
All Locations — Entry into Grand Prize Raffle Prize

There are two prize pickup locations:

Lake George Village Information Center
1 Beach Road, Lake George
Monday-Wednesday — 10 a.m. to 6 p.m.
Thursday-Saturday — 10 a.m. to 8 p.m.
Sunday — 10 a.m. to 4 p.m.

Lake George Regional Chamber of Commerce & CVB Main Office
2176 Route 9, Lake George
Monday-Friday from 8 a.m. to 5 p.m.

About the LGRCC&CVB

The Lake George Regional Chamber of Commerce & CVB, Inc. strives to drive tourism to the Lake George region year-round while fostering a vibrant business community. The Chamber seeks to promote growth and development of its member businesses by offering networking events, educational programs, ribbon cuttings and other opportunities.

Founded in 1952, the Chamber is a member-driven, not-for-profit 501 C (6) corporation. The Chamber comprises more than 350 members in various sectors of the business community with a regional mindset. The Chamber staffs the Visitor Center on the corner of Beach Road and Canada Street in the village of Lake George and the Adirondacks Welcome Center on the Northway between Exits 17 and 18 and typically serves more than 100,000 visitors annually. The Chamber also publishes an annual Travel Guide with a 70,000 circulation. View a digital copy here.

The Lake George Regional Convention & Visitors Bureau is a division of the Lake George Regional Chamber of Commerce & CVB and works as an extension of the Warren County Tourism Department. While the Tourism Department markets Warren County to the leisure consumer tourism market, the mission of the LGRCVB is to bring year-round, weather-proof group business to Warren County in the form of meetings, conventions, reunions, sports events, weddings, and more.

Learn more at lakegeorgechamber.com . Connect with the Chamber on Facebook, Twitter, Instagram, and TikTok. Follow the Adirondacks Welcome Center on Facebook and Instagram.

Media Contact:

Amanda Metzger
Marketing Director | Lake George Regional Chamber of Commerce & CVB (LGRCC&CVB)
(518) 668-5755 | amanda@lakegeorgechamber.com

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