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Arts District of Glens Falls Seeks to Brand City as Arts and Entertainment Destination

Posted: 10/19/2020 - 3-Min Read

The Lake George region including the historic city (nicknamed Hometown, USA) of Glens Falls is rich with arts and culture.

The Arts District of Glens Falls has begun to place eye-catching markers and banners around the city to help bring awareness to the cultural and entertainment opportunities within this little city of four square miles.

Read this press release below from The Arts District of Glens Falls:

Glens Falls, NY — The Arts District of Glens Falls is beginning to roll out physical markers as well as colorful banners and numerous sidewalk markers featuring the Arts District logo. In addition, branded bicycle racks are also in production and will be installed at key arts institutions to facilitate bike traffic from the nearby Warren County and Feeder Canal trails.

These markers are only the beginning of the overall plan for public art in Glens Falls.  As part of the Downtown Revitalization Initiative, spearheaded by the late Ed Bartholomew, artwork ranging from painted electrical boxes to large scale murals and sculptures are slated to begin production this fall and into 2021. This will create an Arts Trail within the Arts District accessible to both pedestrian and vehicular traffic highlighting downtown, Warren Street and neighborhood arts organizations.

The Arts District of Glens Falls is composed of representatives from 14 local non-profit and for-profit arts organizations formed with a mission to brand and grow Glens Falls as an arts and entertainment destination through the Arts District. Its vision is to inspire the local community and visiting public to experience art through a clearly defined Arts Trail visible through public art and a cohesive digital marketing strategy for the arts organizations within the Arts District of Glens Falls.  The state-of-the-art website artsdistrictgf.com was launched earlier this year and provides an important resource for both visitors and locals alike. The websites of the 14 arts organizations in the Arts District of Glens Falls are linked to this website.

Follow the progress of the Arts District of Glens Falls and see the City transform in real time by visiting the Arts District website, Facebook or by picking up the Glens Falls Collaborative’s new Downtown Glens Falls brochure. 

Creation of and marketing for the Arts District of Glens Falls has been made possible through donations from community individuals, corporations, foundations, government grants  as  well as the members of the Arts District.  Fundraising for the current and future stages of the project is ongoing.  Sponsorship benefits are available. If you are interested in becoming a sponsor or donating to the project, please contact Candice Frye, Executive Director of LARAC at director@larac.org. Interviews are available. Map attached as well as photo of banners being installed. 

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