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CVB May Meeting

Posted: 5/26/2020

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First things first, we hoped everyone enjoyed their memorial day weekend. The weather was amazing, businesses are opening up and we are slowly returning to our normal lives. The Lake George Convention & Visitors Bureau can’t thank our veterans enough. Thank you for your ultimate sacrifice and dedication!

Last Thursday, the Lake George CVB hosted their monthly meeting via Zoom. If you were not able to join us, we would like to fill you in.

Keep an eye out on Facebook and our website for news and information on our Visitor Journey A2D™ program, rolling out on June 1st. This program is a tourism champion training course that helps everyone in our destination create positive visitor experiences from their Arrival to Departure, or from A2D! Highly customized for our area, this course helps our entire community learn more about the richness of what we offer visitors. Over twenty-eight people from the Lake George Chamber of Commerce & CVB and our partners have completed the online portion of this course. As campuses have been closed, the class portion will be delayed until further notice, although you can still sign up and complete the online portion at any time upon release.

Four audits have been completed for our Under 50 Rooms program to assist our local businesses with under 50 rooms, in helping them develop a social media campaign on their behalf along with other tools to market their business. The audit will go over many aspects of your business and online presence to help optimize your online assets.

If you have any questions about the Under 50 Rooms program, contact Parker Hamblin at parker@lakegeorgechamber.com

What should your cancellation policy be? Recent events show that with a more cautious environment, customers are more accepting of booking at a venue that has refundable options. As we start thereopening process, more and more people will be planning trips during the summer months and with current conditions, people are more likely to book a room at your venue, if they know they can cancel and receive a refund. Make sure that your cancellation policy is easily found and communicated to your customers, if you decide to offer refunds.

Our Lake George CVB “Meet The Planner” round table Zoom meeting is Tuesday May 26th. This open discussion will feature Sarah Hughes, Senior Meeting Planner with Site Solutions Worldwide and Mame Noonan, Global Account Executive with Conference Direct, who will go over what they are seeing as market trends, as well as be able to answer any questions you may have regarding what clients may be looking for in the future for new meetings post COVID19.

There are a number of local events that have been either cancelled or postponed to a later date. Cancellations and new dates are updated on our events page. Many have been updated already and more to come as we get the information. A few of the events that have already been moved later into the year include Americade, Adirondack Wine & Food Fest, and Primetime Lacrosse.

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