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Free Lunch Time Marketing Series Offered in April 2021

Posted: 3/18/2021 - 3-Minute Read

Cornell Cooperative Extension (CCE) of Washington County and the Lake George Regional Chamber of Commerce & CVB will co-host a series of lunch-time marketing sessions, titled Half Bites, in April to help the region’s farmers and food and beverage producers enhance their social media skills. The six, half-hour, virtual workshops will defer to professionals to share their expertise and best tips on a variety of topics.

Half Bites is sponsored by Taste NY at the Adirondacks Welcome Center. This free virtual workshop series was designed with farmers and food and beverage producers in mind but is open to all businesses. All six sessions will be offered over Zoom.  Following the thirty-minute virtual workshop led by marketing professionals, participants are welcome to stay on longer to ask questions and/or delve into the topic deeper.  Interested participants can attend one, some, or all six sessions, which will be recorded and offered to the public at a later date.

Pre-registration is required no later than April 8, 2021.

Click here to register online! 

Details of the six scheduled social media marketing sessions are as follows:

1. April 13, 2021: Social Media Audit — With so many social media accounts and platforms, it's hard to know what is working and what isn’t. Periodic audits of your social accounts will ultimately provide you with a snapshot of strengths and opportunities that will be instrumental in creating a comprehensive social media strategy.
   Presented by: Jessica Ziehm, Ag Marketing Educator, CCE Washington County

2. April 15, 2021: Be Strategic — Coming up with new content to post can be a daunting task. Take a few minutes to learn about apps and knacks to get ahead of the curve when it comes to content creation.  Learn how to go from an idea board to a working digital strategy. Maintaining a content calendar will make your job less stressful and your messaging more consistent.
   Presented by: Jennifer Kraft, Taste NY Market Manager, Lake George Regional Chamber of Commerce & CVB

3. April 20, 2021: Connect with Your Live Audience — Learn how to use simple tools such as Facebook Live, Instagram Stories, Instagram Lens, and LinkedIn Stories on social media platforms to grow and engage your audience as well as establish more meaningful connections with your customers.
   Presented by: Amanda Metzger, Marketing Director, Lake George Regional Chamber of Commerce & CVB

4. April 22, 2021: Collaboration is Key — Unlock new opportunities and new audiences for your brand by partnering with others on social media. We’ll discuss ways to add value to your social media efforts by working with or including others, using hashtags and initiating beneficial cross-promotions.
   Presented by: Kate Austin-Avon,  Advokate 

5. April 27, 2021: Photography Tips for Social Media —Up your game with eye-catching, crisp, authentic images.  Take them yourself, enlist a professional or utilize user-generated content. This session will include tips on how to decide which pics to use, how to take better pics yourself, editing do's and don’ts, using filters, making a white box for products, knowing when to hire a pro and more.
   Presented by: Jessica Ziehm, Ag Marketing Educator, CCE Washington County

6. April 29, 2021: Why Pay to Play? — Learn how to boost your business’s online visibility and leads with paid social media.  This workshop will provide an overview on the benefits and strategies of incorporating boosted posts and ads in with your Facebook and Instagram strategy, in addition to providing tips on growing your fan base, measuring performance, and remarketing to your current customers.
   Presented by: John Volza, Digital Marketing Strategist, Mannix Marketing 

The Half Bites lunchtime marketing series is another example of the marketing assistance provided by CCE and the LGRCC through the state’s Taste NY program. Late last fall, the organizations hosted a successful virtual food show that provided 60 New York food and beverage companies the opportunity to pitch their product to buyers across the state. Through conversations and preparation for that event, the desire was expressed to receive additional virtual marketing skills and thus this new marketing assistance series was born. 

About Taste NY

Taste NY is the official eat-local, drink-local program for New York State. Taste NY, launched by Governor Andrew M. Cuomo in 2013, highlights the quality, diversity, and economic impact of food and beverages grown, produced, or processed in New York State. The program creates opportunities for local producers to showcase their goods at a variety of venues, with over 70 Taste NY retail locations throughout the state. It has helped farms and companies reach more customers, increase online sales, and in some cases, expand the processing capacity of their businesses.  Learn more about Taste NY at taste.ny.gov and follow Taste NY on Facebook, Twitter and Instagram.

About CCE of Washington County

Cornell Cooperative Extension of Washington County works to enable residents to improve their lives and communities through partnerships that put experience and research knowledge to work. Programs and services range from 4-H to agriculture to family and consumer sciences.  Learn more about CCE of Washington County by visiting washington.cce.cornell.edu or follow @CCEWashingtonCounty on Facebook and Instagram. 

About the Lake George Regional Chamber of Commerce & CVB

The Lake George Regional Chamber of Commerce & CVB strives to drive year-round tourism to the region while fostering a vibrant business community. Its membership spans six counties in New York, offering programs and services to assist area businesses including the operation of the Taste NY Vending Market at the Adirondacks Welcome Center, located on the I-87 Northway between exits 17 and 18. Learn more at lakegeorgechamber.com . Connect with the Chamber on Facebook, Twitter, Instagram, and TikTok.  Follow the Adirondacks Welcome Center on Facebook and Instagram.

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